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The Neuroscience of ASMR: What Happens in Your Brain When You Feel the Tingles



Brain ASMR: What It Is, How It Works, and Why It's Good for You




Have you ever felt a pleasant tingling sensation in your scalp and neck when someone whispers in your ear, taps on a book, or brushes your hair? If so, you may have experienced ASMR, or autonomous sensory meridian response, a phenomenon that millions of people around the world enjoy and seek out through various media.


But what exactly is ASMR, how does it work, and why is it good for you? In this article, we will explore the science, the benefits, and the best ways to experience this unique brain phenomenon.




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What is ASMR?




The definition and history of ASMR




ASMR is a term coined in 2010 by Jennifer Allen, a cybersecurity professional who wanted to describe the feeling she had since childhood when exposed to certain stimuli. She chose the words autonomous, meaning self-governing or independent; sensory, meaning related to the senses; meridian, meaning peak or climax; and response, meaning reaction or feedback.


ASMR is defined as "a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, as experienced by some people in response to a specific gentle stimulus, often a particular sound" by the Oxford Dictionary. However, some people may also feel ASMR in other parts of their body, such as their arms, legs, or chest.


The history of ASMR is not well documented, but some people have traced its origins to the works of artists, writers, and musicians who used subtle sounds and movements to evoke emotional responses in their audiences. For example, some have suggested that Bob Ross, the famous painter and TV host, was an unintentional ASMRtist (a person who creates ASMR content) because of his soothing voice and brush strokes.


The common triggers and types of ASMR




ASMR triggers are the stimuli that elicit the tingling sensation in some people. They can be divided into two main categories: auditory and visual. Auditory triggers include sounds such as whispering, tapping, crinkling, scratching, chewing, or humming. Visual triggers include movements such as hand gestures, hair brushing, face touching, or eye contact.


However, some people may also experience ASMR from other types of stimuli, such as tactile, olfactory, or cognitive. Tactile triggers include sensations such as light touch, massage, or tickling. Olfactory triggers include smells such as lavender, vanilla, or mint. Cognitive triggers include activities such as reading, writing, or meditating.


The types of ASMR that people experience may vary depending on their preferences, personalities, and moods. Some people may prefer gentle and relaxing triggers, while others may enjoy intense and stimulating ones. Some people may experience ASMR only from certain sources or contexts, while others may experience it from a wide range of stimuli.


The benefits and challenges of ASMR




ASMR has been reported to have many benefits for both physical and mental health, such as reducing stress, improving mood, enhancing creativity, and promoting sleep. ASMR has also been linked to increased empathy, altruism, and social connection, as it can foster a sense of intimacy and trust between the ASMRtist and the viewer. However, ASMR also faces some challenges, such as the lack of scientific research, the stigma and misunderstanding from some people, and the potential risks of overexposure or addiction. ASMR is still a relatively new and understudied phenomenon, and more research is needed to understand its causes, effects, and implications. ASMR is also sometimes perceived as weird, sexual, or fetishistic by those who do not experience it or are unfamiliar with it. ASMR can also become problematic if it interferes with one's daily functioning, relationships, or well-being. How does ASMR work?




The physiological and psychological mechanisms of ASMR




The exact mechanisms of how ASMR works are not fully understood, but some researchers have proposed some possible explanations based on physiological and psychological factors. Physiologically, ASMR may be related to the activation of the parasympathetic nervous system, which is responsible for the "rest and digest" response that lowers heart rate, blood pressure, and stress hormones. ASMR may also be influenced by the release of endorphins, oxytocin, serotonin, and dopamine, which are neurotransmitters that regulate pain, pleasure, bonding, mood, and reward.


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Psychologically, ASMR may be associated with the concept of "flow", which is a state of optimal focus and immersion in an activity that leads to positive emotions and satisfaction. ASMR may also be influenced by the concept of "mindfulness", which is a state of awareness and acceptance of the present moment that reduces negative thoughts and feelings. ASMR may also be related to the concept of "affect attunement", which is a process of emotional resonance and synchronization between two people that fosters empathy and rapport.


The brain regions and neurotransmitters involved in ASMR




Some studies have attempted to identify the brain regions and neurotransmitters involved in ASMR using neuroimaging techniques such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG). One study found that ASMR was associated with increased activity in brain regions such as the nucleus accumbens, the medial prefrontal cortex, the insula, and the secondary somatosensory cortex. These regions are involved in reward processing, emotional regulation, interoception (the sense of one's internal bodily state), and tactile perception.


Another study found that ASMR was associated with decreased activity in brain regions such as the dorsal anterior cingulate cortex and the amygdala. These regions are involved in stress response, fear processing, and arousal regulation. The study also found that ASMR was associated with increased levels of endorphins, which are natural painkillers that also induce euphoria.


The individual differences and genetic factors in ASMR




Not everyone experiences ASMR, and those who do may experience it differently depending on various factors. Some studies have suggested that personality traits such as openness to experience, neuroticism, agreeableness, conscientiousness, and sensory sensitivity may influence one's likelihood or intensity of experiencing ASMR. Other studies have suggested that empathy traits such as cognitive empathy, affective empathy, personal distress, fantasy, perspective-taking, empathic concern, emotional contagion, and mirror-touch synesthesia may also play a role in ASMR.


Additionally, some studies have proposed that genetic factors may contribute to ASMR. One study found that identical twins were more likely to share the same ASMR status (whether they experience it or not) than fraternal twins. Another study found that people who experience ASMR were more likely to have a single nucleotide polymorphism (SNP) in the gene that codes for oxytocin receptor. Oxytocin is a hormone that regulates social bonding, trust, and intimacy.


Why is ASMR good for you?




The effects of ASMR on stress, anxiety, and insomnia




One of the main reasons why people watch ASMR videos is to relax and cope with stress. Several studies have shown that watching ASMR videos can reduce stress levels by lowering cortisol (a stress hormone) levels , heart rate , blood pressure, skin conductance (a measure of arousal) levels physical and mental health, such as reducing stress, improving mood, enhancing creativity, and promoting sleep. ASMR has also been linked to increased empathy, altruism, and social connection, as it can foster a sense of intimacy and trust between the ASMRtist and the viewer. However, ASMR also faces some challenges, such as the lack of scientific research, the stigma and misunderstanding from some people, and the potential risks of overexposure or addiction. ASMR is still a relatively new and understudied phenomenon, and more research is needed to understand its causes, effects, and implications. ASMR is also sometimes perceived as weird, sexual, or fetishistic by those who do not experience it or are unfamiliar with it. ASMR can also become problematic if it interferes with one's daily functioning, relationships, or well-being. How does ASMR work?




The physiological and psychological mechanisms of ASMR




The exact mechanisms of how ASMR works are not fully understood, but some researchers have proposed some possible explanations based on physiological and psychological factors. Physiologically, ASMR may be related to the activation of the parasympathetic nervous system, which is responsible for the "rest and digest" response that lowers heart rate, blood pressure, and stress hormones. ASMR may also be influenced by the release of endorphins, oxytocin, serotonin, and dopamine, which are neurotransmitters that regulate pain, pleasure, bonding, mood, and reward.


Psychologically, ASMR may be associated with the concept of "flow", which is a state of optimal focus and immersion in an activity that leads to positive emotions and satisfaction. ASMR may also be influenced by the concept of "mindfulness", which is a state of awareness and acceptance of the present moment that reduces negative thoughts and feelings. ASMR may also be related to the concept of "affect attunement", which is a process of emotional resonance and synchronization between two people that fosters empathy and rapport.


The brain regions and neurotransmitters involved in ASMR




Some studies have attempted to identify the brain regions and neurotransmitters involved in ASMR using neuroimaging techniques such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG). One study found that ASMR was associated with increased activity in brain regions such as the nucleus accumbens, the medial prefrontal cortex, the insula, and the secondary somatosensory cortex. These regions are involved in reward processing, emotional regulation, interoception (the sense of one's internal bodily state), and tactile perception.


Another study found that ASMR was associated with decreased activity in brain regions such as the dorsal anterior cingulate cortex and the amygdala. These regions are involved in stress response, fear processing, and arousal regulation. The study also found that ASMR was associated with increased levels of endorphins, which are natural painkillers that also induce euphoria.


The individual differences and genetic factors in ASMR




Not everyone experiences ASMR, and those who do may experience it differently depending on various factors. Some studies have suggested that personality traits such as openness to experience, neuroticism, agreeableness, conscientiousness, and sensory sensitivity may influence one's likelihood or intensity of experiencing ASMR. Other studies have suggested that empathy traits such as cognitive empathy, affective empathy, personal distress, fantasy, perspective-taking, empathic concern, emotional contagion, and mirror-touch synesthesia may also play a role in ASMR.


Additionally, some studies have proposed that genetic factors may contribute to ASMR. One study found that identical twins were more likely to share the same ASMR status (whether they experience it or not) than fraternal twins. Another study found that people who experience ASMR were more likely to have a single nucleotide polymorphism (SNP) in the gene that codes for oxytocin receptor. Oxytocin is a hormone that regulates social bonding, trust, and intimacy.


Why is ASMR good for you?




The effects of ASMR on stress, anxiety, and insomnia




One of the main reasons why people watch ASMR videos is to relax and cope with stress. Several studies have shown that watching ASMR videos can reduce stress levels by lowering cortisol (a stress hormone) levels , heart rate , blood pressure, skin conductance (a measure of arousal) levels. and respiratory rate. These physiological changes indicate a state of relaxation and calmness that can help people cope with stressful situations or emotions.


ASMR can also help people with anxiety disorders, such as generalized anxiety disorder, social anxiety disorder, or panic disorder. Some studies have shown that watching ASMR videos can reduce anxiety levels by up to 50% , and that ASMR can be as effective as mindfulness meditation in reducing anxiety. ASMR can provide a safe and soothing distraction from anxious thoughts and feelings, and can also enhance one's sense of control and self-efficacy.


Another benefit of ASMR is that it can improve sleep quality and quantity. Many people use ASMR videos as a bedtime ritual to help them fall asleep faster and sleep deeper. Some studies have shown that watching ASMR videos can increase melatonin levels, which is a hormone that regulates the sleep-wake cycle. ASMR can also reduce insomnia symptoms by lowering arousal levels and promoting relaxation. ASMR can be a natural and non-pharmacological alternative to sleeping pills or other medications.


The effects of ASMR on mood, creativity, and learning




ASMR can also have positive effects on one's mood, creativity, and learning abilities. Some studies have shown that watching ASMR videos can increase positive emotions such as happiness, joy, gratitude, and love , and decrease negative emotions such as sadness, anger, fear, and disgust . ASMR can also enhance one's mood by increasing self-esteem, self-compassion, and optimism. ASMR can provide a source of comfort, support, and motivation for people who are feeling low or depressed.


ASMR can also stimulate one's creativity and imagination. Some studies have shown that watching ASMR videos can increase divergent thinking, which is the ability to generate novel and original ideas. ASMR can also increase convergent thinking, which is the ability to find the best solution to a problem. ASMR can foster a state of flow, which is conducive to creative expression and innovation. ASMR can also inspire one's artistic or musical talents by exposing them to different sounds, textures, and colors.


ASMR can also enhance one's learning and memory skills. Some studies have shown that watching ASMR videos can improve attention span, working memory, and long-term memory. ASMR can also facilitate learning by increasing interest, curiosity, and engagement in the material. ASMR can also improve comprehension and retention by providing multisensory stimulation and feedback. ASMR can be a useful tool for students, teachers, or anyone who wants to learn something new.


The effects of ASMR on social connection, empathy, and altruism




ASMR can also improve one's social connection, empathy, and altruism. Some studies have shown that watching ASMR videos can increase oxytocin levels, which is a hormone that promotes social bonding, trust, and intimacy. ASMR can also increase empathy levels by activating the mirror neuron system, which is a network of brain cells that allows us to understand and share the emotions of others. ASMR can also increase altruism levels by activating the reward system, which is a network of brain regions that motivates us to perform prosocial behaviors.


ASMR can help people feel less lonely, isolated, or alienated by providing them with a sense of belonging, companionship, and friendship. Many people form online communities around ASMR where they share their experiences, preferences, and opinions. Some people also form offline relationships with other ASMR enthusiasts or ASMRtists through meetups, events, or collaborations. ASMR can create a bond between people who share a common interest and passion.


ASMR can also help people become more compassionate, caring, and generous towards others by increasing their awareness of their own and others' emotions. Many people report feeling more empathic after watching ASMR videos, especially those that involve role-playing scenarios such as doctor visits, haircuts, or massages. Some people also report feeling more altruistic after watching ASMR videos, especially those that involve charitable causes or donations. ASMR can inspire people to help others in need or support a good cause.


How to experience ASMR?




The best ways to find your ASMR triggers




The best way to find your ASMR triggers is to experiment with different stimuli and see what works for you. You may already have some idea of what triggers you based on your past experiences or preferences. For example, if you enjoy listening to music or podcasts, you may be more sensitive to auditory triggers. : Be open-minded and curious: Being open-minded and curious can also enhance your ASMR experience by expanding your horizons and discovering new things. You can try different types of ASMR triggers, sources, and platforms that you may not have tried before. You can also learn more about the science, history, and culture of ASMR by reading articles, books, or blogs. You can also ask questions, share feedback, or give suggestions to ASMRtists or other ASMR enthusiasts.


Conclusion




ASMR is a fascinating and beneficial phenomenon that can provide you with a range of positive effects, such as relaxation, happiness, creativity, and empathy. ASMR can also help you cope with stress, anxiety, insomnia, and other issues that may affect your well-being. ASMR can be experienced in different ways, depending on your preferences, personality, and genetics. ASMR can be enjoyed through various sources and platforms, such as YouTube, Spotify, Twitch, Netflix, or ASMR apps. ASMR can be improved by following some best practices and tips, such as using headphones, adjusting the volume and brightness, finding a quiet and cozy place, and being open-minded and curious.


If you are interested in experiencing ASMR for yourself, we hope that this article has given you some useful information and guidance. We also hope that you have learned something new and interesting about this amazing brain phenomenon. Thank you for reading and have a wonderful day!


FAQs




Here are some frequently asked questions about ASMR:



  • What does ASMR stand for?



ASMR stands for autonomous sensory meridian response, which is a term coined in 2010 by Jennifer Allen to describe the feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck that some people experience in response to certain stimuli.


  • Is ASMR real?



ASMR is real for those who experience it, but it is not a well-established or widely accepted scientific concept. There is still a lack of research and evidence on the nature, causes, and effects of ASMR. However, some studies have suggested that ASMR is a genuine phenomenon that can be measured and observed using neuroimaging techniques or physiological indicators.


  • Is ASMR sexual?



ASMR is not sexual for most people who experience it, but it can be sexual for some people who associate it with eroticism or intimacy. ASMR is not inherently sexual or non-sexual; it depends on the individual's perception and interpretation of the stimuli. Some people may find certain triggers or scenarios arousing or sensual, while others may find them relaxing or soothing. Some people may also experience both sexual and non-sexual aspects of ASMR.


  • Is ASMR good or bad for you?



ASMR is generally good for you if it helps you relax, improve your mood, enhance your creativity, or increase your empathy. ASMR can also help you deal with stress, anxiety, insomnia, or other problems that may affect your health and well-being. However, ASMR can also be bad for you if it becomes an obsession, addiction, or escape from reality. ASMR can also be harmful if it exposes you to inappropriate or unsafe content or situations.


  • How can I experience ASMR?



You can experience ASMR by exposing yourself to different stimuli that may trigger the tingling sensation in you. You can use various sources and platforms to find ASMR content, such as YouTube, Spotify, Twitch, Netflix, or ASMR apps. You can also try to find your ASMR triggers in real life, such as by listening to soft sounds, watching gentle movements, or feeling light touch. You can also ask for recommendations from other people who experience ASMR or join online communities where you can share your experiences and opinions. 44f88ac181


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